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"my search for a classical form in the emerging medium of digital art" - harvey rayner

Archive for the ‘Art Investments’ Category

A Custom Picture Frame For A New Sophisticated Breed Of Digital Art

Thursday, June 7th, 2007

New Custom Picture Frame Design

this variation on my original node frame should provide a more robust seal around the print and also have the capacity to take thicker print mounts, even stretched canvases.

i’m thinking about building a new shop on a different domain to sell my work in these frames. this site is really the complete online manifestation of my output and has a strong ‘digital arts’ theme. people are not buying digital art like they buy paintings. partly because of the immature nature of a lot of digital art on the net. saying this however, i do feel that the best of the digital art out there is the most pioneering, intelligent and exciting art being made today in any medium. of course i would say this:)

so digital art is, more often than not, immature as an art form – what do i mean by this? the digital art market is immature with few if any tested models for serious artists exploring the medium to sell their work through. digital art is rarely seen in the serious commercial galleries and art fairs. there exists no established place where art buyers go to look for real investment in serious digital artists. doesn’t count LOL
by definition there cannot be an established outlet of this nature being as digital art is not yet established itself within the wider art world.

there is also the question of mature subject matter and themes for digital art. a lot of digital art is woefully puerile in it subject matter. you now the sort of thing: fantasy art, erotic art and the crude post processing of bad digital photography. this 21st Century digital folk art is really just the product of the first generation of net users who were predominantly techies and had to be techies in order to manipulate the software. it isn’t that techies are any less creative than your average painting artist. there is a lot of techy art on the net that has just as much compositional invention and strength as the sort of painted art people are paying big bugs for in Cork Street. Its just that artist working within conventional mediums have an almost infinitely rich pool of artistic language and subject matter to draw upon that has evolved over many centuries. modern painters may not like to concede that they are repeating anything that has been done in the last century, but the languages and themes of modern painting are now so thoroughly ingrained in our culture that a painter can use them like an english poetry uses the english language. a poetry does not have to reinvent his core language to make his statement. he couldn’t better the fundamentals of the language if he tried. we can modify the superficial character of the language, but 99% of the vocabulary and grammar is universally understood and can not be improved upon by one individual. the vocabulary and grammar of painting is also effortless used by painters and there is little radical innovation at this level left to be explored. digital art however is only just beginning to find its own inherent grammatical structures that will evolve out of the peculiarities of different digital tools. many of the themes seen in the ‘digital folk art’ i have described have been borrowed from the techies sci-fi stimulated childhood imaginations. these are not the themes that will become intrinsic to digital forms as time goes on however. i predict that in the 22nd Century that a mediocre digital artist, like the mediocre painter today, will be able to make art that draws on a rich history of art language and subject matter and make digital imagery that looks to all eyes like ‘sophisticated’ mature art. the craft of digital art making will be universally appreciated and artist will find new ways to make digital art unique works. print technology will evolve and new accepted art objects will become convention. the digital print, in whatever form it takes, will become as ubiquitous and converted as the painted canvas is today. only however, hopefully, it won’t crack, fade or peel like the painted canvas does today after just a few decades.

New Digital Art Arrangements For Print

Tuesday, May 29th, 2007

today i’ve been thinking about what form my print shop should take and perhaps more importantly what form the prints should take. i’d like to make a broad range of my work available as simple mounted prints. i’m looking at ways to keep the price down, yet still creating a product that will last.

anything on my site is effectively for sale as a print. anyone wishing to make a purchase now before i set my prices in my shop should email me the name of the work they like and i’ll work out a good deal for them.

New Art Investment Pages For Custom Node Frame Collection

Sunday, October 8th, 2006

As well as a new home page this week I’ve uploaded some pages on my Node Frame collection

Investment In The Root2Art Node Frame Collection

I’ve also rejigged the whole directory structure of the site for seo reasons, but you won’t notice any real change looking through the different sections. my next priority is to get some good photos of my frames as at the moment the computer renders are not doing the product any justice. i also have plans to launch an experimental prising scheme for my work which i will be using to drum up a bit of publicity.

oh yes, I’ve also created an art buyers questionnaire to get a better handle on what you want and expect when buying art online. fill it in and i’ll send you some limited edition signed root2art postcards for free.

custom picture frame

custom node frame


Commission A Root2Art Sculpture And Together We Will Deliver Unimaginable Form

Monday, September 18th, 2006

I’ve revamped my sculpture page to make it more visible to the search engines.  In doing this I’m also emphasising my commitment to realising some major sculptural projects and to enable this I’ve decided to actively seek a commission. Lack of adequate funds in the past has stopped me making a serious investigation into sculpture and i’ve instead focused on my 2D output.

The images in the sculpture pages should be seen as sketches and in many respects the forms are quite crude and the readers a tad cheesy. However, I hope some visitors will also see that some of the seed ideas shown contain real potential for some very unique development. Check’em out!

Root2art Sculptural Foetuses waiting to be born

Commission a Sculpture

Art Investors Standby For The Cutting-Edge Of The Emerging Digital Art Market

Tuesday, September 12th, 2006

The opportunity for finding new artistic expression in the adoption of new digital media

New digital media and the internet is providing artists an opportunity to invent entirely new modes of creating art and establish new standards in the way art is physically put together and sold to us. Internet art and design is evolving at a tremendous pace and new visual language is enabling new expression and meaning in the digital arts to take shape. The internet is where the real cutting edge of contemporary art is taking place and the now traditional art markets and arenas established in the last century are about to witness the biggest art revolution since advent of modernism.


Big investment opportunities created by innovation in digital art

Its my prediction that the new breed of city working art investors will be first recognise the pioneering reality of the new digital art of the twenty first century.  Many of the big collectors and national galleries will be too self assured as to where the boundaries of art lay  to tune into the real creative forces on the net and will eventually become intrinsically linked to the old school of modern art. Postmodernism and recent anti aesthetic media hyped phenomena such as Brit Art have never and will never be important and pioneering movements in art. This often cynical and self-loathing art is, in my view, a natural entropic process as the ingenious crystallisations of art language, expression and meaning that genuinely shocked the world of art at advent of modernism, finally becomes exhausted.


So how would I define the new digital art of the 21st century?

Conventional art wisdom would have us believe that anything goes, but if we look art history the most important art movements are just this because the art that drives them share distinct common characteristics. Lame periods in art history are often characterised by grotesque pastiches of past artistic language and ideas and a general ‘everything has been done so everything goes attitude’. This is of course the limited thinking of the uninventive. I believe there will always be periods in art of complete reinvention and the advent of the internet and new digital tools has provided the catalyst for one such period. Therefore, new digital art as I see it is art that’s bred out of the medium of the internet and digital media and not simply just new media applied to the conventional art thinking. I would also say this: truly ingenious art will always be life affirming. It may deal with a dark subject matter, but its reinvention of its subject adds to the richness of our experience of the world. Art therefore does not imitate the appearance of things or life but creates new texture in our experience of reality.

New Archival Print and Display Innovations Set to Increase Interest In Investments In Digital Art

Thursday, September 7th, 2006

i wrote the material below for my myspace acount outlining some of the new ideas i’ve been formulating over the last few months. after writing i figured this was may be to formal for this most informal of forums. its stuff, i’m very excited about  however and the ideas are forming the core of the new components i am currently building for my site. i think maybe in one or two weeks i will be ready to upload. my initial thinking was that i could use myspace to host a debate on the following ideas, but maybe a forum here at would be better. i’ve disabled the comment functionality from this blog as i was constantly pestered with spam. feedback is welcome however at

Do You Have An Experience Of Marketing Your Art Online You Would Like To Share?
In particular I’d like to engage with other visual artists working in digital media and share promotional experiments and marketing experiences.

I believe new digital media provides pioneering artists an opportunity for fresh approaches to distributing and applying their output with a view to gaining wide exposure and a real income. Rather than trying to tailor my own output to meet the concerns of high street commercial galleries, I’m keeping my focus fixed on the Internet as a serious vehicle to reach, connect and sell to a large audience.

New Digital Media Provide Opportunity To Raise Archival Standards Of  21st Century Art
Today, with the advent of new digital printing and materials technologies there is an opportunity to take a new look at the way art is physically put together and sold to us. Not enough attention was drawn to the longevity and stability of art media in the last century. Consequently many important artworks produced, even in the second half of the last century, have already undergone expensive conservation in order to preserve them for future generations. Digital media allows us to start from scratch and use high archival standards as a starting point from which to design the our art display and construction systems.

Investment In Digital Art Is The Next Big Thing!
I believe that exciting new digital artists, through a savvy adoption of Internet marketing techniques, and by working together can create an art arena and digital art market that will be seen by art investors and collectors as the ‘next big thing’. With a new breed of executive high flying investors putting huge amount of their cash into art investments, the art market is no longer controlled by the aging canvas loving aficionados of the 20th century. The young bankers, traders and lawyers who are now buying art as recreational assets have a relationship have a personal relationship with Internet. They are tuned in to digital visual language and it can speak to them on a emotional level. The shift now needs to be made into realising the new wave of truly cutting-edge digital creativity into high quality, bespoke and archival products that buyers want to own. I’ve developed some of my own solutions to this transitional problem with some promising results and I’m sure there are others looking at the same problem.