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"my search for a classical form in the emerging medium of digital art" - harvey rayner

Archive for September, 2006

SVG Scalable Vector Graphics Logo

Tuesday, September 26th, 2006

 in the nick of time i’ve completed my entry to the svg logo comp. the deadline is the 1st of october.

the numbers on the chart below show dimensions of buttons in pixels. it was quite a challenge to create a distinctive motif combined with the information required on each button, but i’m pleased with the result.

this is the first time i’ve used the svg format and i think i will certainly use it in different applications in the future. the obvious advantage i found with svg in this project was the way the files use readable style sheets. changing the colour for the whole display involves just 3 changers to the style sheet being as 3 shades of orange are used. you can see alternative colour schemes at the link below.

svg contest entry

Root2Art entry to the SVG Logo Competition

svg t-shirt


Root2Art Font And New Logo

Monday, September 25th, 2006

Root2Art Font

i’ve fine tuned my logo so that is simpler and more scalable.  i will be using it on a number of new products i will be selling on my enlarged site when it is up in about a month.

the lowercase font i designed a few years ago to use in the title text of my compositions. i’ve been using this typeface today for some work i’ve been doing for a SVG (scalable Vector Graphics) logo competition. it got me thinking about the potential of my typeface should i develop it into a complete set. its very difficult to come up with an unique formal sans serif font as it has been already explored to death. my knowledge of typography is not extensive, but i think i’ve got something fairly unique here. i’ll add it to my list of things to develop.


I’ll post my svg solution here after i have submitted it to


Commission A Root2Art Sculpture And Together We Will Deliver Unimaginable Form

Monday, September 18th, 2006

I’ve revamped my sculpture page to make it more visible to the search engines.  In doing this I’m also emphasising my commitment to realising some major sculptural projects and to enable this I’ve decided to actively seek a commission. Lack of adequate funds in the past has stopped me making a serious investigation into sculpture and i’ve instead focused on my 2D output.

The images in the sculpture pages should be seen as sketches and in many respects the forms are quite crude and the readers a tad cheesy. However, I hope some visitors will also see that some of the seed ideas shown contain real potential for some very unique development. Check’em out!

Root2art Sculptural Foetuses waiting to be born

Commission a Sculpture

A Few New Original Root2Art T-Shirts

Sunday, September 17th, 2006


I’ve added a new tishirt section to this site. i’ll be adding more shirts over the comming months.

Cool Unique Root2Art T-Shirts


Art Investors Standby For The Cutting-Edge Of The Emerging Digital Art Market

Tuesday, September 12th, 2006

The opportunity for finding new artistic expression in the adoption of new digital media

New digital media and the internet is providing artists an opportunity to invent entirely new modes of creating art and establish new standards in the way art is physically put together and sold to us. Internet art and design is evolving at a tremendous pace and new visual language is enabling new expression and meaning in the digital arts to take shape. The internet is where the real cutting edge of contemporary art is taking place and the now traditional art markets and arenas established in the last century are about to witness the biggest art revolution since advent of modernism.


Big investment opportunities created by innovation in digital art

Its my prediction that the new breed of city working art investors will be first recognise the pioneering reality of the new digital art of the twenty first century.  Many of the big collectors and national galleries will be too self assured as to where the boundaries of art lay  to tune into the real creative forces on the net and will eventually become intrinsically linked to the old school of modern art. Postmodernism and recent anti aesthetic media hyped phenomena such as Brit Art have never and will never be important and pioneering movements in art. This often cynical and self-loathing art is, in my view, a natural entropic process as the ingenious crystallisations of art language, expression and meaning that genuinely shocked the world of art at advent of modernism, finally becomes exhausted.


So how would I define the new digital art of the 21st century?

Conventional art wisdom would have us believe that anything goes, but if we look art history the most important art movements are just this because the art that drives them share distinct common characteristics. Lame periods in art history are often characterised by grotesque pastiches of past artistic language and ideas and a general ‘everything has been done so everything goes attitude’. This is of course the limited thinking of the uninventive. I believe there will always be periods in art of complete reinvention and the advent of the internet and new digital tools has provided the catalyst for one such period. Therefore, new digital art as I see it is art that’s bred out of the medium of the internet and digital media and not simply just new media applied to the conventional art thinking. I would also say this: truly ingenious art will always be life affirming. It may deal with a dark subject matter, but its reinvention of its subject adds to the richness of our experience of the world. Art therefore does not imitate the appearance of things or life but creates new texture in our experience of reality.

Revised Icon Animations

Thursday, September 7th, 2006


this is much better in my eyes. the pause provides a needed counterpoint to the movement. whilst i was digging around in my animation folders i found the scrap below. i made this for an arts site that’s no longer online. they asked readers to come up with an inch by inch (72px by 72px) animation under 72k. i’d forgot i’d made it


New Archival Print and Display Innovations Set to Increase Interest In Investments In Digital Art

Thursday, September 7th, 2006

i wrote the material below for my myspace acount outlining some of the new ideas i’ve been formulating over the last few months. after writing i figured this was may be to formal for this most informal of forums. its stuff, i’m very excited about  however and the ideas are forming the core of the new components i am currently building for my site. i think maybe in one or two weeks i will be ready to upload. my initial thinking was that i could use myspace to host a debate on the following ideas, but maybe a forum here at would be better. i’ve disabled the comment functionality from this blog as i was constantly pestered with spam. feedback is welcome however at

Do You Have An Experience Of Marketing Your Art Online You Would Like To Share?
In particular I’d like to engage with other visual artists working in digital media and share promotional experiments and marketing experiences.

I believe new digital media provides pioneering artists an opportunity for fresh approaches to distributing and applying their output with a view to gaining wide exposure and a real income. Rather than trying to tailor my own output to meet the concerns of high street commercial galleries, I’m keeping my focus fixed on the Internet as a serious vehicle to reach, connect and sell to a large audience.

New Digital Media Provide Opportunity To Raise Archival Standards Of  21st Century Art
Today, with the advent of new digital printing and materials technologies there is an opportunity to take a new look at the way art is physically put together and sold to us. Not enough attention was drawn to the longevity and stability of art media in the last century. Consequently many important artworks produced, even in the second half of the last century, have already undergone expensive conservation in order to preserve them for future generations. Digital media allows us to start from scratch and use high archival standards as a starting point from which to design the our art display and construction systems.

Investment In Digital Art Is The Next Big Thing!
I believe that exciting new digital artists, through a savvy adoption of Internet marketing techniques, and by working together can create an art arena and digital art market that will be seen by art investors and collectors as the ‘next big thing’. With a new breed of executive high flying investors putting huge amount of their cash into art investments, the art market is no longer controlled by the aging canvas loving aficionados of the 20th century. The young bankers, traders and lawyers who are now buying art as recreational assets have a relationship have a personal relationship with Internet. They are tuned in to digital visual language and it can speak to them on a emotional level. The shift now needs to be made into realising the new wave of truly cutting-edge digital creativity into high quality, bespoke and archival products that buyers want to own. I’ve developed some of my own solutions to this transitional problem with some promising results and I’m sure there are others looking at the same problem.

Root2Art @ Myspace. Choosing an Icon

Thursday, September 7th, 2006

flower_icon difference.gif

i’ve thought i’d create a myspace account being as i’ve been hearing a lot about this phenomenon from my kids and friends. i figured, in order to fully access the experience for myself, i should make something i could be proud of. it turned out to be quite a challenge being as myspace does not really avail itself to quick and easy css modification. yes you can use one of the many layout gens out there, but the effect they produce is a little too free form for my bent on order and precision.

i spent a whole day playing with icons. being as most peoples first contact with you is via this little ego motif i figure something animated would possibly draw attention too itself from amongst the millions of pretty faces. it strikes me as a balance between the eye catching, and the understated. understated is cool, isn’t it? i’m just picking up on what my kids tell me.




i’m currently using this second one as the first whilst taking a long time to make bugs me a little. i simply don’t enjoy looking at it for any length of time. i think maybe it needs a pause in the middle of the cycle. the second one maybe does just as much, but with simpler elements.