i wroteÂ the material belowÂ for my myspace acount outlining some of the new ideas i’ve been formulating over the last few months. after writing i figured this was may be to formal for this most informal of forums. its stuff, i’m very excited aboutÂ however and the ideas are forming the core of the new components i am currently building for my site. i think maybe in one or two weeks i will be ready to upload. my initial thinking was that i could use myspace to host a debate on the following ideas, but maybe a forum here at www.root2art.co.uk would be better. i’ve disabled the comment functionality from this blog as i was constantly pestered with spam. feedback is welcome however at www.myspace.com/root2art
Do You Have An Experience Of Marketing Your Art Online You Would Like To Share?
In particular Iâ€™d like to engage with other visual artists working in digital media and share promotional experiments and marketing experiences.
I believe new digital media provides pioneering artists an opportunity for fresh approaches to distributing and applying their output with a view to gaining wide exposure and a real income. Rather than trying to tailor my own output to meet the concerns of high street commercial galleries, Iâ€™m keeping my focus fixed on the Internet as a serious vehicle to reach, connect and sell to a large audience.
New Digital Media Provide Opportunity To Raise Archival Standards OfÂ 21st Century Art
Today, with the advent of new digital printing and materials technologies there is an opportunity to take a new look at the way art is physically put together and sold to us. Not enough attention was drawn to the longevity and stability of art media in the last century. Consequently many important artworks produced, even in the second half of the last century, have already undergone expensive conservation in order to preserve them for future generations. Digital media allows us to start from scratch and use high archival standards as a starting point from which to design the our art display and construction systems.
Investment In Digital Art Is The Next Big Thing!
I believe that exciting new digital artists, through a savvy adoption of Internet marketing techniques, and by working together can create an art arena and digital art market that will be seen by art investors and collectors as the â€˜next big thingâ€™. With a new breed of executive high flying investors putting huge amount of their cash into art investments, the art market is no longer controlled by the aging canvas loving aficionados of the 20th century. The young bankers, traders and lawyers who are now buying art as recreational assets have a relationship have a personal relationship with Internet. They are tuned in to digital visual language and it can speak to them on a emotional level. The shift now needs to be made into realising the new wave of truly cutting-edge digital creativity into high quality, bespoke and archival products that buyers want to own. Iâ€™ve developed some of my own solutions to this transitional problem with some promising results and Iâ€™m sure there are others looking at the same problem.